It sounds like your original Facebook Business Manager or Business Page may have been flagged or restricted due to a policy violation—either from ads previously run, page behavior, or account activity.
Possible Reasons for Restriction
- Ad policy violations (like misleading content, prohibited products, or non-compliant landing pages)
- Repeated disapprovals or poor feedback scores
- Suspicious payment activity or login behavior
- Linked account issues (e.g., another connected ad account or person with a flagged history)
Has the Business Page Been Restricted Too?
Yes, it’s possible Facebook also flagged your Business Page silently. If:
- You can’t use it to run ads
- It doesn’t allow adding a new ad account
- Or it shows low Page quality or a warning in Business Manager
Then the page may be shadow-banned or under review, even if not officially restricted.
Options to Move Forward
Appeal the restriction using the Facebook Business Help Center: https://www.facebook.com/business/help
Create a new Business Page and Business Manager, but:
- Use different payment methods
- Don’t use the same domain initially
- Avoid connecting restricted assets
- Start with light activity (not aggressive campaigns)
- Use a verified Business Manager if available in your agency or partner network.