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by Marketing Guru (6.6k points)

New Ad set?: I made a new video ad… do I add this as a new ad or create a new ad set? (Same audience) (budget is set on ad set level)

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by Marketing Guru (7.8k points)

If you’re testing just a new creative (like your new video), and everything else stays the same (audience, placements, bidding strategy), then you can simply add it as a new ad within the existing ad set.

Here’s why that makes sense in your case:

  • Your budget is set at the ad set level, so Meta will automatically start allocating spend between the old and new ads based on performance.

  • Since you’re targeting the same audience, there’s no need to duplicate the ad set unless you want to test the creative in isolation.

When to use a new ad:

  • You're testing a new creative (video, image, copy) and want to compare performance under the same conditions.

  • You want Meta to optimize between multiple creatives automatically.

When to use a new ad set:

  • You want to control budget between creatives.

  • You're testing a new audience, placement, or optimization goal.

  • You want to avoid creative overlap or keep performance cleanly separated.

So in your case, just create a new ad inside the same ad set. If you find later that the new video needs its own dedicated spend, then you can duplicate the ad set and isolate it.

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