Hey! Absolutely! Here are a few tips to lower CPC while maintaining (or even improving) your ad rank:
- Improve Quality Score: Write more relevant ad copy and use targeted keywords.
- Use negative keywords: Exclude irrelevant searches to avoid wasted clicks.
- Refine targeting: Narrow down your audience to focus on high-converting users.
- Test bid strategies: Try automated bidding options like Target CPA.
Small tweaks can make a big difference! Let me know if you’d like help with any of these.