Question

If I have a profitable campaign that's targeting Content Views (product views), would it be a good idea to duplicate it and then target Add to Carts?
The new campaign would have to be 6x more spend than the working campaign to meet that recommend 10 optimizations per day on an Add to Cart target. My concern is that much more spend would be less effective (and a lot more risk).

Answer 1

You're asking a really smart question—and you're right to be cautious.

Here’s the deal:

Should you duplicate and optimize for Add to Cart (ATC)?

Yes, but only if you’re ready. Optimizing for ATC is a natural next step up the funnel, but it requires a stronger signal and more data. If you can’t hit 10+ ATC conversions/day, you risk undertraining the algorithm and getting worse results.

The Risk of Scaling 6x Just to Hit That Threshold

You're absolutely right to be concerned. Jumping from a working campaign to a 6x budget just to hit optimization volume is a big leap—and it doesn’t guarantee efficiency. In fact, it often causes CPA spikes or volatile delivery, especially if your product/brand is still maturing in the pixel's eyes.

Smarter Approach: Phase It In

1. Duplicate the campaign, sure—but don’t scale 6x right away.

2. Set the ATC version at a modest test budget (maybe 20–40% of your current spend).

3. Monitor cost per ATC and early signals like initiate checkout or purchase (even if not the goal).

4. Once it hits consistent ATCs (even 5–7/day), scale slowly.

That way, you're testing upward intent without tanking your ROAS.

Bonus Tip:

If you're using Meta Ads, consider CAPI (Conversions API) to capture more events like ATC—it helps the algorithm even when you're not optimizing directly for those.