Yes, it’s definitely worth testing Facebook’s auto adjustment features, especially the Advantage+ options — but which ones you should turn on depends on your campaign goals and how much control you're willing to give Meta's algorithm.
Here’s a breakdown:
Advantage Audience
If you’ve set a solid audience but want Facebook to explore beyond it when there's a better chance of a conversion, this is great. I recommend turning it on for broad or conversion-focused campaigns, especially when scaling.
Advantage+ Creative (Standard Enhancements)
These tweaks include things like auto-brightening images, showing captions, or adjusting aspect ratios. They’re minor but can improve results slightly. Safe to turn on — Meta usually makes small optimizations that don’t hurt performance.
Optimize Text Per Person
A must-try! Facebook can dynamically shuffle your primary text, headline, and description based on what the user is likely to click. If your ad copy is flexible and makes sense in different orders, definitely turn this on.
Multiple Text Options
This is useful if you want to test different versions of the same message without manually setting up multiple ads. Letting Facebook decide which version works better for whom can improve CTR and relevance.
Things to be careful about:
If you have strict brand guidelines, some adjustments (especially image/text changes) may not align with your branding. Review previews before launching.
When testing new creatives, I recommend keeping auto options off for the first few days to observe base performance — then enable adjustments to see uplift.
Start by turning on Advantage Audience, Creative Enhancements, and Text Optimization if your goal is conversions or engagement. These features generally help, especially when scaling or running broad targeting.