Question

I had my client create a new ad account with the correct time zone. But it’s not showing up under the business settings where you can see the different ad accounts that are made. Is there a delay from Facebook when creating another ad account? Or something else?

Answer 1

This issue comes up often when clients create a new ad account outside of Business Manager.

Why the new ad account isn't showing in Business Manager:

1. The ad account was created personally, not inside the Business Manager.
When a client clicks “Create Ad Account” from their personal Facebook profile (instead of from inside the Business Manager), the account becomes tied to their personal profile — not automatically to the Business Manager.

Result: It won’t appear under “Ad Accounts” in your Business Manager until it’s manually added.

How to fix it: Add the ad account to the Business Manager

You have 2 options, depending on who created it and where:

Option A: Request access to the ad account

If the ad account exists but isn’t owned by your Business Manager:

1. Go to Business Settings > Ad Accounts > Add

2. Choose “Request Access to an Ad Account”

3. Enter the new ad account ID (found under Ad Account Settings)

Then your client must approve the request.

Option B: Add the ad account if your client owns it and it’s not tied to another Business Manager

1. Go to Business Settings > Ad Accounts > Add

2. Choose “Add an Ad Account.”

3. Enter the ad account ID

Note: A single ad account can only be owned by one Business Manager. If it’s already claimed by another one, you’ll need to request access instead.

Sometimes, a very short delay (a few minutes to an hour) can occur before a new ad account shows up, but it won’t ever appear automatically in Business Manager unless it was created inside it. So most likely this is a structural issue, not just a delay.

Tip: How to check who owns the ad account

Ask your client to:

1. Go to Ad Account Settings

2. Scroll to “Business Info” or “Ad Account Owner” section

3. It will show whether the ad account is owned by their personal profile or by a Business Manager