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by Marketing Guru (7.9k points)
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Why am I getting this warning? All the links are functioning, and the preview URL works. This is on all my Ads. Hovering over the warning sign does not expand on what is the problem. 

1 Answer

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by Marketing Guru (7.8k points)

That warning in Google Ads (the yellow triangle next to your ad) usually appears even if your links are working fine because it’s not always about a broken link, it can also be about link verification, tracking, or policy signals.

Here are the most common causes for what you’re describing:

1. Final URL & Tracking Template Mismatch

  • If your Final URL and the Tracking Template / URL parameters resolve to different domains (even with redirects), Google can flag it.

  • Example: Your final URL is https://mybrand.com but the tracking URL briefly redirects to https://trackingservice.com before landing there.

2. HTTP vs. HTTPS or Redirect Loops

  • Even if the page loads fine for you, Google’s crawler might detect multiple redirects or mixed HTTP/HTTPS calls.

  • Sometimes the crawler gets blocked by your server/CDN rules (e.g., Cloudflare bot protection).

3. Ad Preview vs. Actual Crawl

  • The Preview URL button bypasses tracking parameters and policies, so it can appear fine, but Google’s automated check may fail because it follows the full tracking + redirect path.

4. Policy or Compliance Checks

  • If the landing page content changes dynamically or uses popups/cookie walls that hide content from Googlebot, the system may flag it until a manual check passes.

5. Known Bug / False Positives

  • There have been several instances where Google Ads shows the warning icon without any further details. These often resolve after the next crawl (usually within 24–72 hours) or after you edit/save the ad again.

What You Can Try

  1. Test with Google’s URL Inspection Tool (in Search Console) to see if their crawler can reach the page.

  2. Check redirects with a tool like Redirect Checker to confirm only 1–2 hops and same domain final destination.

  3. Temporarily remove tracking templates to see if the warning disappears.

  4. Clear the warning by clicking Edit adSave without changes (forces a recheck).

Contact Google Ads support if it persists longer than 3 days, they can see the exact crawler error in your account backend.

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