Question

How long does Premium Verification usually take to get approved?

Answer 1

Premium Verification isn't instant, and expectations vary depending on the method. Here's a clearer breakdown:

Verification Timelines by Method

• Postcard (Mail) Verification
  Standard Business Profile requests typically take up to 5 business days, but postcards can take 5–14 days to arrive depending on postal speed and location

• Phone, Email, or SMS Verification
  These methods can be almost instant in some regions especially if your profile is already active or verified in Google Search Console

• Video Verification or Manual Review
  For service-area businesses or those without physical storefronts, Google may require a video walkthrough or detailed documentation.

  • Individual reports show it typically takes about a week, but delays are common. Some report multiple weeks of waiting, especially after submitting videos or documents

Business Verification & Premium (Local Services) Checks

• If you're signing up for Local Services Ads or the Google Guarantee, you may undergo more stringent checks including license, insurance, and background screening.

  • These processes can take 2 to 5 weeks sometimes longer, depending on how complex your industry or documentation needs

• Google has also added notices that business verification can take up to 20 business days, especially if more scrutiny is required

Pro Tips if Approval Delays

1. Check for additional requests in your Google Business Profile dashboard (e.g. "Review Issues").

2. Avoid making major edits like changing your business name or address—while verification is pending, as alterations can reset the process

3. Follow up through Google support if it’s been longer than 7 business days.

4. Ensure consistent business data across web, documents, and Google. Discrepancies can delay approvals.

While Google aims for a swift process, usually within 5 business days, certain verification routes like video checks or Local Services screening can extend the wait to weeks. Always plan ahead, especially if you need quick access to ad features tied to business verification.