Question

I have a Shopify Plus plan and want to implement Enhanced Conversions by editing the theme code. What's the best way to do that?

Answer 1

If you are on a Shopify Plus plan, you have access to the checkout.liquid file, which allows you to place the conversion code directly on the checkout pages.

Steps to Fix the Purchase Conversion:

1. Access checkout.liquid: In your Shopify admin, go to Online Store > Themes > Actions > Edit code. In the "Layout" folder, select checkout.liquid.

2. Find your Existing Tag: Locate your current Google Ads conversion tag. It's usually a <script> tag with your AW- ID and looks something like gtag('event', 'purchase', { ... });.

3. Add the Enhanced Conversions Code: You will need to add a specific code block that grabs the user's data from the checkout object and passes it to your gtag function. The code will need to access variables like checkout.email, checkout.billing_address.phone, etc., and then send that data to Google.
   
   And if you are using basic one you can check this out for solution, I just answered it: https://publicityport.com/awc/5530/standard-shopify-enhanced-conversions-implement-necessary