Question

How to Turn Off Enhanced CPC?

Answer 1

Note: As of March 2025, Google has phased out Enhanced CPC for most Search and Display campaigns. This means it might be off by default, but it's still worth checking, as some accounts or campaign types might still have it as an option.

Step 1: Navigate to the Right Campaign

First, make sure you are looking at the specific campaign you want to edit.

• From the main Google Ads dashboard, click on Campaigns in the left-hand navigation menu.

• Find the campaign that is set to "Manual CPC" but is missing the bidding column. Click on its name to enter its settings.

Step 2: Go to Campaign Settings

Once you are inside the campaign, you need to find the main settings page.

• In the left-hand menu, click on Settings. This will take you to a page with all the details of your campaign's setup.

Step 3: Find the Bidding Section

Scroll down the settings page until you see the "Bidding" section.

• Click on Bidding to expand the options. You should see your current bidding strategy listed (e.g., "Manual CPC").

Step 4: Change the Bid Strategy

This is the most crucial step. Even though you are on "Manual CPC," a secondary option might be enabled.

• Click on the "Change bid strategy" link.

• A new window or drop-down menu will appear. Look for a checkbox that says something similar to:

  • "Help increase conversions with Enhanced CPC"

• If that box is checked, uncheck it.

Step 5: Save Your Changes

• Click the "Save" button at the bottom of the page to apply the changes.

Step 6: Confirm the Change

After saving, navigate back to your Keywords page. The "Max. CPC" column should now be visible and editable for each of your keywords. If you don't see it, you may need to add the column manually by clicking on "Columns" above your keyword list and adding "Max. CPC."