Get More Local Leads with Google Local Services Ads — Plans Start at $600/Month
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by Marketing Guru (7.4k points)
I'm getting a high Click-Through Rate (CTR) but my conversion rate has tanked in my Google Search campaign. Is this definitely competitor click fraud, and what's the fastest way to stop the bleeding?

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by Marketing Guru (8.5k points)
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This is the classic symptom of invalid traffic, often resulting from malicious competitor clicks or sophisticated bots. 

Before you panic and start a deep data dive, check one crucial setting for immediate relief: 

Navigate to your Campaign Settings → Locations → Location Options (Advanced). 

If your setting is currently on "Presence or interest," switch it immediately to "Presence: People in or regularly in your targeted locations" only. 

This simple move instantly filters out a massive chunk of fraudulent clicks coming from outside your target geography via VPNs or users merely "interested" in your region, saving you immediate budget. 

For the complete 3-Layer Defense Plan, including how to perform a deep data audit and successfully claim your Invalid Click credit from Google, see the detailed guide here: 

https://www.linkedin.com/pulse/click-fraud-draining-your-google-ads-budget-heres-balasubramanian-xsnvc

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