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Is click fraud an actual crime, and do I have any legal recourse to recover my wasted ad spend outside of Google’s refund process?

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by Marketing Guru (8.5k points)

Click fraud is generally illegal under various federal and state laws in most jurisdictions (e.g., the U.S. Computer Fraud and Abuse Act and Wire Fraud statutes). It is definitely a crime to intentionally interfere with a competitor's business for financial gain.

However, suing the fraudsters directly is nearly impossible due to their anonymous, international nature. The most practical legal recourse is often to pursue a breach of contract claim against an Ad Agency, or if necessary, to push for a larger, documented refund from the ad network. 

For a claim to be successful, you must have independent, forensic-level evidence (which is what third-party protection software provides) that goes beyond the data Google gives you. This evidence package is what a lawyer would use to compel a resolution.

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