Question

"We run monthly promotions, but the offer amount changes by region due to local competition. How do I use a universal ad structure but still show a different discount (e.g., 10% vs. 15% off) based on the user's location?"

Answer 1

You can't use the simple {LOCATION(City)} function for variable data, but you can leverage Ad Customizers for sophisticated scaling:

• The Method: Create an Ad Customizer Feed, a simple spreadsheet uploaded to Google Ads that acts as your regional price database.

• The Columns: Include columns like Target Location (e.g., City Name), Promotion Text (e.g., "10% off"), and End Date.

• The Execution: In your Responsive Search Ad copy, use a custom placeholder like {CUSTOMIZER.Promotion Text}. Google will automatically reference the user's location, find the match in your spreadsheet, and dynamically insert the corresponding promotion text. One ad template, hundreds of unique, compliant offers.

Also, here are some more related post to look into: I’m trying to use Performance Max (PMax) because Google pushes it, but I need precision for my top five metro areas. How do I stop PMax from stealing budget and credit from my dedicated, high-intent Search Campaigns?

I have hundreds of locations, and adding '[Service] near me' keywords to every single ad group is tedious and inefficient. Is there a scalable way to bid on immediate-need, proximity searches?