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How can I create overlay ads in Google Ads?

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by Marketing Guru (8.0k points)

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by Marketing Guru (7.8k points)

Follow these steps to create overlay ads:

  • Log into Google Ads: Create a new campaign with a Video Campaign objective.
  • Set Ad Format: Choose Display Ads or Overlay Ads as part of your ad placements.
  • Upload Creative: Design your overlay ad as a 468x60 or 728x90 banner (supported formats include JPG, PNG, or GIF).
  • Define Targeting: Choose your audience based on demographics, interests, or behavior.
  • Launch the Campaign: Monitor its performance in the Google Ads dashboard.

Overlay ads are managed alongside other video ad formats in YouTube campaigns.

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