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by Marketing Guru (6.5k points)

If you’re serious about managing returns properly, especially on Amazon Canada, this is the report you need to check consistently.

Let me break down how to review it step-by-step and what to look for.

Step 1: Where to Find the Report

  1. Go to Seller Central

  2. Navigate to:
    Reports → Fulfillment

  3. On the left panel, find:
    Customer Concessions → FBA Customer Returns

  4. Select your date range (I recommend weekly or bi-weekly)

Download it as a CSV for easier filtering.

Step 2: Understand the Key Columns That Actually Matter

Most sellers only look at the “Return Reason” column.
You want to go deeper.

Here are the fields that reveal the story:

  • Disposition – Sellable, Unsellable, Damaged, Defective

  • Refunded? – Whether Amazon already refunded the customer

  • Reimbursed? – Whether you were reimbursed after Amazon’s decision

  • Status – Item received, not received, pending

  • Return Reason – Customer explanation

  • SKU / ASIN – Helps you identify patterns

  • Product Condition – What Amazon thinks the item’s condition is

Why these matter:
The “Disposition” column is where 90 percent of hidden losses show up.

Step 3: Filter for Units Marked “Unsellable”

This is the most important part of your review.

Filter Disposition = UNSALEABLE.

Then check:

  • Was the item actually damaged?

  • Does the customer’s return reason make sense?

  • Was the item refunded but not received?

  • Were you reimbursed?

If Amazon marks an item unsellable but no reimbursement is issued, you need to file a case.
This alone recovers hundreds of dollars for most sellers.

Step 4: Look for “Return Not Received by Amazon” Cases

These are silent killers.

Use filters:

  • Status: “Unit Not Returned” or “Item Not Received”

  • Refunded: Yes

  • Reimbursed: No

This means:

Amazon refunded the customer…
but never received the item back…
and never reimbursed you for it.

This is an immediate reimbursement claim.

Step 5: Identify Patterns in Return Reasons

Sort by Return Reason.
Look for trends:

  • Too small

  • Too big

  • Not as described

  • Wrong color

  • Quality issue

  • Damaged package

  • Missing parts

  • Inaccurate dimensions

This helps you diagnose listing problems, not just return problems.

For example:

If 11 people say “Item smaller than expected,”
your bullet points and images are causing returns and not the product. Return prevention begins here.

Step 6: Compare “Refunded Amount” vs. “Unit Cost”

Create a quick calculation in your spreadsheet:

Refund Amount – Reimbursement Amount – Item Cost

If negative, you’re losing money on that product.
If this repeats, it’s a listing problem or a packaging problem.

Many sellers assume “FBA handles returns, so I’m safe.”

but reality is, margins leak here unless you track them.

Step 7: Check for Misclassification Patterns

Sometimes Amazon marks:

  • new items as used

  • undamaged items as defective

  • perfect units as damaged

If this happens repeatedly on a single SKU, you either have:

  • a packaging weakness

  • warehouse mishandling

  • a prep center issue

  • Amazon inspector inconsistency

You can escalate with evidence.

Step 8: Review Weekly & Take Action

Professionals don’t review returns once a quarter.
We monitor them like this weekly:

  • Mondays: Download the report

  • Filter for new issues

  • Submit reimbursement cases

  • Note emerging patterns

  • Track SKU-specific problems

  • Adjust listings accordingly

Once you do this regularly, your:

  • return rate drops

  • margins improve

  • account health gets stronger

  • war stories disappear

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