Amazon Seller Performance is the team that reviews and decides on Section 3 suspensions, but you never contact them by phone, only via the appeal channels Amazon provides.
Main way to contact Seller Performance
- Use the “Appeal” link in Seller Central
- Log in to Seller Central.
- Go to Performance → Account Health → Account / Policy status.
- Open the Section 3 / account deactivation notice.
- Click the “Appeal” or “Submit Plan of Action” button.
- Paste your Plan of Action and upload supporting documents, then submit.
This goes directly to Seller Performance for review.
Reply to the suspension email
When your account was deactivated under Section 3, Amazon will have sent a notification email.
- You can often reply to that exact email (keeping the subject intact) with:
- Your Plan of Action (root cause, corrective actions, preventive measures).
- Attachments: invoices, IDs, utility bills, corporate docs, etc.
This reply routes back to the same internal performance queue.
Indirect escalation paths: If you’ve already appealed through the main channel a few times:
Account Health Support call-back: In Account Health, request a call from Account Health Support.
Ask them to:
- Confirm the exact reason code for the Section 3 case (linked account, counterfeit, fraud, etc.).
- Confirm that your latest appeal and documents are visible to the investigator.
- Add “internal notes” to your case summarising your corrections and asking for re-review.
They cannot override Seller Performance, but they can sometimes push for a fresh review.
Limited email escalation
Some regions still list performance‑related email addresses (like “seller‑performance@...”), but many are deprecated or auto‑reject.
If your region still recognizes a performance / resolution address, use it sparingly:
1 message summarizing your case ID, what you changed, and that you’ve attached an updated POA.
No spam, no daily chasing—too many emails can hurt your case.
Best practices when contacting them
Always include:
- Seller Central store name
- Merchant token / merchant ID
- Case ID(s)
- Date of suspension and whether it states “Section 3.”
Keep messages, short and structured (3 sections: root cause, corrective actions, preventive measures). Policy-focused, not emotional (avoid talking mainly about money, feelings, or threats).
Don’t open new cases for the same issue in random categories; always tie messages back to the original suspension notification/case.