To set a bid cap in X Ads:
- Log into X Ads Manager and create or edit a campaign.
- Choose a campaign objective (e.g., website clicks or app installs).
- Under Bidding and Budget, select Manual Bidding.
- Enter your desired Bid Cap (e.g., $2.00 per click).
- Save and launch your campaign.
Regularly review campaign performance to adjust the bid cap as needed.