YouTube Analytics offers several essential metrics:
- Views: The total number of times a video has been watched.
- Watch Time: Total minutes viewers have spent watching your videos.
- Audience Retention: Percentage of video watched before viewers drop off.
- Engagement: Likes, comments, shares, and subscriber growth.
- Traffic Sources: Where viewers are coming from (e.g., search, suggested videos, or external websites).
- Demographics: Viewer age, gender, and location.
Tracking these metrics helps you understand what’s working and what needs improvement.