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What conversion tracking should be installed before launching local campaigns?

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by Marketing Guru (7.9k points)

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by Marketing Guru (7.4k points)

At minimum, businesses should configure:

  • Call tracking
  • Form submission tracking
  • Google Ads conversion tracking
  • Google Analytics event tracking
  • Google Business Profile insights monitoring

Without proper attribution, it becomes difficult to evaluate lead quality or cost per acquisition accurately.

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