Question

How does server-side tracking handle ad blockers?

Answer 1

Server-side tracking bypasses ad blockers because:

• No Reliance on JavaScript: Data is sent directly from the server, not the browser.
• Hidden Requests: Events are processed server-side, making them invisible to blockers.
• Custom Domains: Use your own domain for tracking requests, preventing them from being flagged.

This approach ensures that critical data is captured, even in environments where client-side tracking fails.