One common issue is improper installation of the UET tag on your website. Ensure the tag is placed correctly on all relevant pages, especially those tied to your conversion goals (like thank-you pages or order confirmations). Even a minor mistake, like missing the script tag or placing it in the wrong section of the HTML, can disrupt tracking. Also, dynamic events like button clicks often require additional setup. To confirm the tag is working, use tools like Microsoft’s UET Tag Helper or Google Tag Assistant. These tools will check for errors and ensure the tag is firing correctly.