A Follower Campaign works as follows:
- Promoted Account: Your profile is displayed to users with a CTA button like “Follow.”
- Targeted Reach: Ads are shown to a specific audience based on interests, demographics, or behavior.
- Pay-Per-Follow: You pay only when a user follows your account.
- Improved Visibility: Your profile appears in high-visibility areas on X.
It’s a cost-effective way to grow a quality follower base.