Common types of native ads include:
- In-Feed Ads: Appear within social media feeds or content streams (e.g., Instagram Sponsored Posts).
- Sponsored Content: Articles, videos, or infographics published on a platform but created by advertisers.
- Recommendation Widgets: Content suggestions like “You May Also Like” or “Sponsored Links” on news sites.
- Search Ads: Paid listings that match the style of organic search results (e.g., Google Ads).
- In-Ad Units: Display ads designed to match the editorial style of the hosting site.
Each format serves different purposes, from driving traffic to enhancing brand awareness.