Question

How do I set up server-side tracking for Google Analytics 4 (GA4)?

Answer 1

To set up server-side tracking for GA4:

• Create a Server Container in Google Tag Manager (GTM).
• Deploy on Google Cloud Platform (GCP) using App Engine.
• Configure DNS with a custom domain (optional).
• Update Client-Side GTM to send data to the server container.
• Set Up GA4 Tags in the server container.
• Test using GTM’s Preview Mode.
• Publish and Monitor for accuracy and performance.

This enhances data accuracy, bypasses ad blockers, and ensures compliance.