Google Tag Manager (GTM) simplifies conversion tracking by allowing you to:
- Manage Tags Centrally: Add, edit, or remove tags without directly modifying website code.
- Track Multiple Conversions: Configure different triggers for specific actions.
- Test Tags: Debug and preview tags before deploying them.
- Integrate Easily: Works seamlessly with Google Ads, Analytics, and other third-party platforms.
Using GTM reduces the need for developer involvement and ensures accurate tracking.