No, you don’t necessarily need a website to run Facebook Ads. Facebook offers ad formats like Lead Generation Ads and Messenger Ads that don’t require a website. 1. Lead Generation Ads: These ads allow users to fill out a form directly within Facebook to express interest in your product or service. It’s a great option for collecting leads without sending users to an external site. 2. Messenger Ads: These ads initiate conversations directly within Facebook Messenger, making it easy to engage with potential customers without relying on a website. However, having a website provides more flexibility and credibility. It allows you to use conversion-focused ads, track user activity with Facebook Pixel, and offer more detailed information about your business. So, while it’s not mandatory, a website definitely opens up more possibilities for your Facebook Ads.