Probably the most in-demand query coming across digital marketing agencies is how to generate maximum leads via LinkedIn. For B2B, LinkedIn alone can be the source of lead generation, if leveraged to its full potential. As per Social Sprouts, the platform generates nearly 300% more B2B leads for marketers versus the likes of Facebook. This is huge!
In LinkedIn organic lead generation, there are plenty of ways to find leads for free, and a few tools that make the process easy. Even for B2B content marketing, LinkedIn is the most preferred social media platform.
Image Source: neilpatel.com
What is LinkedIn Organic Lead Generation?
LinkedIn lead generation comprises the process of identifying and targeting prospective buyers. B2B companies use a variety of sales and marketing tactics to generate leads since unlike B2C, B2B lead generation tends to be more specifically targeted.
For instance, a company selling sports shoes will have a wider range of target audiences than a B2B firm selling SaaS software to other businesses.
Benefits of Organic LinkedIn Lead Generation
- LinkedIn has helped 45% of marketers with customer acquisition.
- Compared to Facebook, it generates leads 277% more effectively.
- LinkedIn accounts for 80% of B2B leads.
- It also accounts for more than 50% of the total social traffic coming to B2B sites.
- LinkedIn is the top choice for professionally relevant content, with 91% of executives choosing the platform.
Benefits for your clients
- High-quality leads
- Set up new connections
- Improved Social selling index score
- Customized messages for your clients
- Cost-effective
- Better ROI
- Proven results
- Optimized profile
- Increased reach
What is White Label LinkedIn Organic Lead Generation?
White label Organic LinkedIn Lead Generation is a re-sellable service wherein the hired agency will offer LinkedIn Lead Generation service to your client(s) on your behalf.
White label services are purely customer-centric and are offered to provide maximum satisfaction to your clients. By consistently providing quality leads to your clients via LinkedIn, you can write your check.
What does white label LinkedIn lead generation include?
Usually, after customer onboarding, a white label LinkedIn organic lead generation agency will do the following tasks for your clients on your behalf.
- LinkedIn Profile optimization
Profile optimization includes steps taken to visually improve your client’s LinkedIn profile to make it appealing to potential clients and visitors. This includes optimizing text, banner image, and profile picture.
A LinkedIn business profile should look completely professional without missing out on any information. Without an impressive profile, your visitors won’t turn into leads for your company.
Must Read: 4 Amazing ways to Optimize Your Client’s LinkedIn Business Page.
- Research on your client’s buyer persona
The next action is to research and understand your client’s target customer using advanced search features to search for potential leads. This step is done before sending them a connection request.
- Customize messages for your clients
With even the most carefully written cold messages, some businesses might not react the way you (or your clients) expect them to. That’s why customized messages offer three or more automated follow-up messages for prospects who might be interested but didn’t get time to look at those messages yet. With automated messages, the follow-up process becomes hassle-free for your client.
- Improve SSI score
LinkedIn social selling index measures how effectively you manage your LinkedIn profile, build relationships, connect with the right people and engage with insights. Based on these points, LinkedIn provides your SSI score.
From your LinkedIn SSI score, you can find out how well you’re doing in building your profile to attract the right kind of clients while establishing yourself as a thought leader in your field.
A white label LinkedIn lead generation agency ensures that your client’s SSI score is on the higher side by making your profile look completely professional, finding the right people for you to connect with, and building relationships with other decision-makers on LinkedIn.
- Daily monitoring
A white label agency will not only set up your client’s LinkedIn profile but will also monitor it daily for information such as sent v/s accepted invitation ratio, number of profile visits, SSI, and the response from the people who have replied to your connection request. And will further craft reply messages according to their response.
Key takeaways
White label marketing is your key to success in today’s savvy digital marketing age. It is cost-effective, fast, involves a team of skilled and experienced professionals who deliver exceptional services to your clients while your agency gets a thumbs up from them.
Publicity Port is India’s number one white label digital marketing agency that offers top-notch Linkedin organic lead generation services to Web Development companies, App development companies, Software Development companies, Branding agencies, print media companies, media buying agencies, and Digital Marketing agencies. Team up with us for exponential growth opportunities in the field of digital marketing. Let’s Get Started!
