Our 8 Step Process in Creating SMM Strategy for Your Business
Social Media is the new big marketing tool of this era. Using it wisely can take your business to the next level. We, as the
Social Media Marketing (SMM) or Social Media Paid Ads can help you reach your target audience with a personal touch. Not only B2C but even B2B companies leverage Social Media to create buzz and boost their discovery. There are high chances that your target audience is already interacting with brands on social media platforms, mainly through Facebook, Instagram, Twitter, and LinkedIn. At Publicity Port, our re-sellable Social Media Marketing (SMM) service help you engage with your audience and ultimately acquire new customers.
White label SMM service is a re-sellable service wherein Publicity Port will offer Social Media Marketing service to your client(s) on your behalf.
At Publicity Port, we offer the Social Media Marketing service keeping the partner (you) in mind. Some of the companies come to us for back-end work, and they interact with customers. However, we have observed that the end-clients are more satisfied, happy, and experience better customer experience if they get to talk directly to the technical team. Either the case Publicity Port team is trained to become a front-facing and a back-end White Label Social Media Paid Ads service provider in India.
Facebook offers the most targeted form of advertising, allowing you to reach your exact audience. At Publicity Port, our Facebook Ad experts choose the best campaign type for your business for best results.
Instagram Ads can be created and managed from the Facebook Ads manager. At Publicity Port, our Instagram Ad experts can ensure your ads serve to the right audience and get the best results.
LinkedIn Ads offers targeted ads solution helping you with Brand Building, Increasing Followers, and Engaging Audience. Publicity Port can help you target Influencers and drive Leads with targeted InMails, Text, Image, and Video Ads.
Twitter Ads offer a cost-effective solution to all type of companies and help them reach a wider audience. At Publicity Port, our Twitter Ads experts can help you with promoted tweets, accounts, and trends.
Before getting the campaign details, we understand the final goal and the expectations from the campaign, from the client. The target can be increasing Social Media Presence, ORM, or business development. Publicity Port will give you an overall idea of the approach where we decide the type and number of campaigns we will need to create to achieve the goal. Various kinds of campaigns supported by social media are brand awareness, reach, traffic, conversions, lead generation, phone calls, store visits, catalog promotion, personalized messaging, video promotions, app installs, and product-based remarketing.
It is essential to know to whom you are selling the product or service as advertisers create everything from messaging to creative design to ad copy, keeping buyers in mind. At Publicity Port, our social media marketing experts conduct extensive research to understand your buyers and list their interests.
We will review the written ad copy multiple times to ensure it reflects your USP. Ad copy plays an essential role as an attractive ad copy will get more clicks.
Ad Description
Social Media platforms restrict the amount of text on the ad creative, so brief of the ad is written in the description, headline, and call-to-action button.
Ad Multi-Media Asset
Ad creatives help brands visually show their products and services in the form of video, animation, and image as carousel ads, single image ads, video ads, and interactive ads.
Account Structure is the blueprint of how the Ad Campaign can be the best set-up, so it is easily scalable & measurable. Every social media execute ads differently with a unique account structure to them. For instance, Facebook and Twitter Ad Manager have campaigns, ad groups, and ads where each campaign can have only one objective, whereas LinkedIn has campaign groups, campaigns, and Ads. Inefficient account structure can make it difficult to measure the performance and to scale. we will help you lead form, location page, and catalog, which will help you serve ads better.
Monitoring is the iterative process where the optimization happens after the campaign has run for a significant amount of time; At Publicity Port our team of social media marketing experts will review its performance and make informed decisions about changes to make to improve the performance further. Our team generally look at Click-Through-Rate (CTR), Conversions and Cost-Per-Conversion keeping Geo-Targeting in mind as the Geo-Targeting helps to consider the local factors affecting the performance of the campaign. We constantly monitor and analyze the Ad Campaign at the micro-level.
Reporting is essential as a minor error in reporting can lead to a significant effect on the Campaign’s performance. It helps us decide if the campaign is going as expected or not.
For you
We use integrated and automated reporting tools to get the on-demand report without tampering any data, allowing us to generate and send the report with lowest-turn-around time.
For us
During the duration of the campaign, we generate many reports that reflect various metrics of your campaign. These reports allow us to judge the past performance and decide next steps.
We run campaigns from your account and also educate you on basic campaign metrics.
The “one size fits all” strategy never works. We determine the right mix to deliver results.
Publicity Port will assign you a dedicated Digital Media Marketing Strategist for better coordination.
We work closely with you to understand your goals and help you drive conversions.
Daily, weekly & monthly reports will help you to track the progress of your campaigns.
We help you target audience through attributes including demographics, interests, and behavior.
Publicity Port is more than a service provider; we're a partner committed to making agencies successful.
Social Media is the new big marketing tool of this era. Using it wisely can take your business to the next level. We, as the
Branding is a vast concept and embraces all that imprints a brand name in the public’s mind. Branding shapes your company. The strong perception created
Probably the most in-demand query coming across digital marketing agencies is how to generate maximum leads via LinkedIn. For B2B, LinkedIn alone can be the
Copyright 2021 © Publicity Port. Privacy Policy