White Label PPC
White Label Pay-Per-Click Advertising Services
All the businesses from hi-tech SaaS & e-commerce to a cafe and brick-n-mortar stores need PPC. Hiring experts can not only help you get measurable and fast results, but you can also determine when you want to run ads, the budget you want to spend and targeting the right audience. As the name suggests, you will be paying only for the clicks you care about hence giving you best returns on spends. You can also determine how much you want to spend for a click from specific keyword giving you the control like never before on your ad spends. Let our re-sellable PPC service help you boost your ROI.
What do White Label PPC Services Mean?
White label Pay Per Click (PPC) service is a re-sellable service wherein Publicity Port will offer PPC service to your client(s) on your behalf.
White Label Pay-Per-Click Services at Publicity Port
At Publicity Port we offer the PPC service keeping the partner (you) in mind. Some of the companies come to us for back-end work, and they interact with customers. However, we have observed that the end-clients are more satisfied, happy, and experience better customer experience if they get to talk directly to the technical team. Either the case Publicity Port team is trained to become a front-facing/back-end white label PPC provider in India.
Search Ads
Search ads is a method of placing online advertisements on web pages that show results from search engine queries and also on web pages with other published content. Our Search Ad experts take a buyer’s intent approach to your campaign; we also induce negative keywords followed with attractive ad copies.
Display Ads
Google Display Network (GDN) is a network of all the websites, blogs, and apps that allow ads from Google Ads, including YouTube and Gmail. Our certified advertisers ensure that your ad is placed in on the top sites and in the best positions. We support image, GIF, flash, text, & video ads.
YouTube Ads
YouTube Ads is a great way to reach people that matters and pay based on the legit views; it can be either 30 seconds or the whole of video which called “True View.” Our YouTube Ad experts can help you target your target audience based on location, age, interests, and more.
Product Listing Ads
Product Listing Ads (PLA) or Google Shopping Ads are great for online stores as it shows more information about the product than a standard Search Ads. These advertisements work on the CPC model. Publicity Port offers the best White Label Google Shopping Product Listing Ads Management Services in India.
Our Process
Landing Page Analysis
Keyword Research & Analysis
Ad Copy
Account Structure
Adding Site Link Extensions
Monitoring
Reporting
Landing Page Analysis
The landing page is where the users will land after clicking the ad. It is the place where they will interact with your business. So, we begin by analyzing your landing page. At Publicity Port, our team of certified experts will look for functionality, mobile-friendliness, and user experience (UX) in your landing page. Your dedicated “Digital Marketing Strategist” will then help you implement suggestions on the landing page and make sure it’s ready to run advertisements. He will also help install the Google conversion tracking code to the landing page.
Keyword Research & Analysis
Keywords analysis starts with understanding your buyer(s) then we use tools like Google Keywords Planner, Google Trends, and Ubersuggest to identify the potential keywords. Our team of Google Ads experts will devise the final keywords list with the combination of Exact Match, Phrase Match, Broad Match, and Broad Match Modifier match types. We will also add the list of negative keywords to avoid irrelevant clicks. We then organize the keywords based on the theme, products, services, or location (if we are targeting multiple places
Ad Copy
We take this part very seriously. We will review the written ad copy multiple times to ensure it reflects your USP. Ad copy plays an essential role as an attractive ad copy will get more clicks and hence, higher CTR.
Search Ads
Google Search Ads consists of 3 headers (30 characters each) and two descriptions (90 characters each). Our top-notch brevity writers will write three sets of ad copy for each ad group. Every ad will be mildly different from each other for A/B testing.
Display Ads
In case of display campaigns, the sizes required are 300 x 250, 160 x 600, 336 x 280, 728 x 90, 300 x 600, 970 x 90, 468 x 60, 250 x 250, 200 x 200, 320 x 50, and 320 x 100.
Account Structure
Account Structure is the blueprint of how the Ad Campaign can be the best set-up, so it is easily scalable & measurable. Campaign demographics like location, Ad scheduling, and Devices can be set only at the campaign level and hence profoundly impact account structure. Which means we cannot run two ads at different locations from a single campaign, for example, for ad1 and ad2 that we want to serve at location1 and location2 respectively, we have set up two different campaigns. Inefficient account structure can make it difficult to measure the performance and to scale.
Adding Site Link Extensions
Site extensions play most important in giving more structure to the Ad. Ad extensions that enable users to buy from your local store (Local Search) are – Location extensions, Affiliate location extensions, Callout extensions. Call, and Message extensions encourage users to contact your business smoothly. Whereas Sitelink extensions, Callout extensions, Structured snippet extensions, and Price extensions will get your customers to convert on your website. App extensions, as the name suggests, are perfect for app install campaigns. At Publicity Port, we select the Ad extensions based on your business goal, delivering you best results.
Monitoring
Monitoring is the iterative process where the optimization happens after the campaign has run for a significant amount of time; At Publicity Port our team of certified Google Ads experts will review its performance and make informed decisions about changes to make to improve the performance further. Our team generally look at Viewable Impression Share, Click-Through-Rate (CTR), Conversions and Cost-Per-Conversion keeping Geo-Targeting in mind as the Geo-Targeting helps to consider the local factors affecting the performance of the campaign. We constantly monitor and analyze the Ad Campaign at the micro-level.
Reporting
Reporting is essential as a minor error in reporting can lead to a significant effect on the Ad Campaign’s performance. It helps us decide if the campaign is going as expected or not.
For You
We use integrated and automated reporting tools to get the on-demand report without tampering any data, allowing us to generate and send the report with lowest-turn-around time.
For us
During the duration of the campaign, we generate many reports that reflect various metrics of your campaign. These reports allow us to judge the past performance and decide next steps.
We’ve done lot’s of work, Let’s Check some from here
Why Work With Us?
Complete Transparency
We run campaigns from your account and also educate you on basic campaign metrics.
Certified Google Ads Experts
Our team consists of Google certified experts that handle your hard-earned marketing budget.
Dedicated Account Manager
Publicity Port will assign you a dedicated Digital Marketing Strategist for better coordination.
Honest Performance Tracking
Daily, weekly & monthly reports will help you to track the progress of your campaigns.
Unique Strategies for your Unique Challenge
The “one size fits all” strategy never works. We determine the right mix to deliver results.
Setting the right Objectives
We work closely with you to understand your goals and help you drive conversions.
Together we can handle your clients better!
Talk to white label engagement expert
Publicity Port is more than a service provider; we're a partner committed to making agencies successful.
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