2020 was the most unpredictable year for digital marketers and businesses. eCommerce sales soared, people spent a lot more time on their social media accounts, and video conferencing became typical. More of such changes are expected in 2022 as well. Digital marketing agencies should
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A strong social media presence can lead to improved search engine rankings, brand awareness, increased conversion rates, and higher revenues. Posting at the right time for your followers is crucial to maximizing engagement level. However, there is no such thing as the perfect time
The hopes of developing a profitable customer-business relationship have led to the rise of CRM marketing tools. But maintaining a good relationship with your customers goes beyond a simple tool; it is a complete modus operandi. A good customer relationship is when your customers
With more than half of the world’s population on social media, it’s almost impossible to imagine a business not using it to grow their audience base, generate leads, and increase sales. Embracing the social media platform for advertising and promoting your client’s brand is
Many people think that omnichannel is the same concept as multichannel marketing. Well, that is not the case. While multichannel marketing is brand-focused, omnichannel marketing is more customer-focused as it ensures your customers receive the same engagement, experience, and message across all the different
Twitter is a fantastic social media platform for strengthening your client’s digital presence. While it’s possible to grow followers here organically, your clients will likely get more website traffic through Twitter advertising. Twitter ads are a great way to get your clients’ tweets in
In recent years, Facebook has proved itself as one of the most successful modes of digital marketing. In such scenarios, most companies look for those agencies that can provide expert services in the field of Facebook digital marketing and sponsored ads. But what is
Social media needs no introduction. Facebook, LinkedIn, Instagram, Twitter, etc., are some of the popular social platforms that are used every day to post various types of content. If you are running a Digital Marketing agency, then efficiently handling and posting on your social
The term white label is used when the seller provides a product or service to the buyer under the latter’s brand name and logo. While this practice is most common in products, it is becoming a norm in the services sector too. A white
We all have studied the four P’s of marketing are the components of the marketing mix, a popular marketing and product promotion theory proposed by marketer Edmund Jerome McCarthy. The 4 P’s are Product, Price, Place & Promotion. These factors are the major ones
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